“We are a community of people who opt conscious choices to make sustainable living a lifestyle.”

Story of Dalchinii….

Dalchinii wants you to reminisce about the time that you celebrated as a kid & forgot as an adult. Dalchinii is here to establish a movement of conscious & mindful living. We’re a team of individuals who realize that fast fashion is ruining the ecosystem. Our core belief lies in building a community of people who want to give back to the earth as much as we do.

A community of consumers who choose mindfully rather than subconsciously. We celebrate sustainability and freedom and are here to recover what fast fashion has destroyed. Dalchinii is an intentional brand. We’re here to walk the talk & hope that you’ll walk with us. Artisans are the lifeblood of Dalchinii. We cherish our artisans and their craft. For it is, because of the local artisans that this brand has been brought to light.

Consciousness, mindfulness, and minimalism are concepts that will go in vain if we don’t consider the heroes and sheroes that make our brand. When Dalchinii propagates the ideas of sustainability, it goes beyond the boundaries of what ‘environment’ means to us. At the center of our ecosystem lay our artisans. ‘You are, therefore I am- is our primary emotion and intention that’s expressed for any artisan that joins hands with us.

Behind The Label

MINDFULNESS at Dalchinii

The mindful picking of the fabric and colours aims to remind people they’re not separate from the environment. Just like nature, our clothing is long-lasting, comfortable, and provides a sense of relaxation. Our clothes are made with hand-picked chemical-free fibers which includes 100% Organic cotton & 100% pure cotton. These fibers have been ethically sourced from certified vendors across the country. Numerous samplings have been conducted to ensure that the fibers generated are of the highest and the purest quality. Several testing of fibers are a testimony to the fact that the fabric used is durable and imperishable. Dalchinii’s uniqueness rests deeply in the intricate details such as the silhouettes, cuffs, prints and fabric. Minimal patterns address its desire to establish a brand that believes in comfort. We’ve created a brand that wants to truly give back to the earth. Our hand tags? They’re made of plantable seed paper. This means that a plant will bloom if you discard the hand tag in the soil. Dalchinii is a 100% plastic free brand and ecological. Dalchinii has been mindful in designing the packaging as well where we have ensured to be reusable & 0 plastic content usage.

Naming our Brand- Birth of Dalchinii

The birth of Dalchinii was a journey sparked by the desire for an offbeat identity that seamlessly blended the spirit of India with a global allure, all while carrying a touch of whimsy.

The process of finding the perfect name was an adventure in itself, as I sifted through over 50 options in search of that elusive combination. I yearned for a name that could serve as a cultural bridge, resonating with both Indian roots and international audiences. A name that would not only encapsulate the essence of India but also spark conversations and curiosity.

And then, in a serendipitous moment of creative clarity, 'Dalchinii' emerged from the depths of my imagination. Contemplating the unconventional nature of brand names like 'Apple' for a technology giant and 'Mango' for a clothing line, I realized that the possibilities were limitless. If these names could transcend their literal meanings and become iconic representations, why not Dalchinii for a clothing brand? Just as a pinch of spice can transform a dish, Dalchinii aims to add a touch of flavorful innovation to the world of fashion. It is my hope that this name becomes a catalyst for stories, connections, and a celebration of the vibrant spirit that is the heartbeat of India."

Founder’s Note

I decided to call it a scene after spending 10 years in the corporate world. Enough contemplation and introspection led me towards the path of entrepreneurship.

Dalchinii was born when the realities of over consumption and consumerism hit me hard during the pandemic. People had been working from home for months and the lines between their personal and professional lives had started to blur. I started drawing a correlation between people’s work-from-home lifestyle and their outfit choices. Fast-fashion trends were easily replaced by comfort and loungewear. That is when I began connecting the displaced dots and paved the way for an all-day, sustainable loungewear brand.

I fell in love with the concept of Minimalism while I was living in Japan for a couple of years. My love for the Japanese culture allowed me to add substance to Dalchinii as a brand. Dalchinii caters to the Japanese philosophy of ‘Nagamochisuru’ which easily translates to ‘Long Lasting’. The idea of producing clothing that’s made to be worn all day long addresses my long-standing belief of taking inspiration from the ecosystem. When the idea for Dalchinii was planted in my heart, I knew that I wanted to build a community of equally conscious people who believed in giving back to the ecosystem. This is my attempt at crafting stories, building a culture, and creating seamless relationships that unite us through a common calling of sustainable and intentional living.